The ContentKing Monthly covers this month's SEO top News, Articles & Insights
| | | G'day ! | Summer is hot and so are SEO events! We love seeing our social feeds filled with in-person conferences, meet ups and training sessions after nearly two years of being online-only. Keep on sharing 🥳
And for the latest happenings in the virtual world, here's our roundup of the latest SEO news, articles and announcements. Enjoy! | | Best, Steven, Jessica and Veronica | | | | | | | | | Ever feel like every topic, every keyword, every conceivable avenue of growth is already dominated big, well-known brands? You're not alone —but a patent from Google illustrates why this “winner takes all mentality” isn’t necessary. Instead it comes down to information gain and it’s the most important idea in content marketing today.
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From the author:
"We work with many companies in highly competitive industries. In crowded SERPs, we've found that differentiation - adding new opinions, data and perspectives - is often a better way to rank than trying to skyscraper the existing content. It turns out that Google has been thinking about this problem to, and "information gain" is their answer." | | » See more about the article from the author on Twitter | | | | |  | | July's Top Articles, Insights & Hot Takes | | | | | | | | | | It's been a while | | We've added tons of valuable features. To be honest, all that's missing is... YOU! 😀 — Let's fix that! | | | | | | | | | | |  | | Steve Says: Tips from ContentKing's SEO Expert | | Beating the (much bigger) competition in content | | | The biggest challenge for me has been competing with companies that have been around for 10 to 15 years longer than us. Much bigger sites, much more authority and much bigger teams.
When implementing a content strategy, be smart about how you spend your time, look for content gaps, find topics that others haven't really covered (or haven't covered well).
You'll be able to more about my SEO experience from in-house, to agency, to tool provider and then to an acquisition in Blue Array's upcoming book. | | » See previous editions of Mastering in-house SEO by Blue Array | | | | | | | Having a process for optimizing your content can generate more organic and social media traffic. Particularly if you are growing and don't have the same time and resources as your big-name competitors do to churn out new pieces.
With a little effort, you can make adjustment and have your existing content work for you. | | » Read more | | |  | | If the errors ContentKing alerted us about had gone undetected, we could be looking at losing thousands of dollars. Daily. | | Simon Glanville, Head of SEO, Future | | | | | | | | | | | |  | Holy SERPS! You made it all the way down! | | | The average email gets less than 5 seconds of attention. But you're here, so maaaaybe we're doing something right? If so, let's keep that fire burning! 🔥 | | | |  | Got a tip for us? | | | Did you come across an insightful article, some interesting research or a must-listen podcast? Let us know! We love to hear from you what we should include, so don't hesitate: hit reply and tell us. | | | | | | | ContentKing • Made with ❤ in Amsterdam and Brno | You are receiving this email because you're using ContentKing.
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