SEO articles we ðŸ’œ this February

The ContentKing Monthly covers this month's SEO top News, Articles & Insights
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The ContentKing Monthly
February 2022
G'day !
Whew! It's been a crazy week for us here at ContentKing. 

In case you missed it, we announced last week that ContentKing has been acquired by Conductor, the #1 Organic Marketing platform! We are thrilled to be joining forces to transform the search and organic marketing space. Check out the full announcement here.

Along with this exciting news, we also have plenty more for you this month. Here's our roundup of SEO news, articles and announcements. Enjoy!
Best, Steven, Jessica and Veronica
TECH
What You Need To Know In SEO: News & Updates
CONTENT
Article Spotlight: Cyrus Shepard
We Studied 81,000 Page Titles - Google Rewrote 61% of Them
Zyppy examined a total of 80,959 title tags across 2370 sites from across the globe and compared them against desktop Google results. The study found that Google rewrote 61.6% of the titles — and along with uncovering the most common scenarios that trigger Google to rewrite titles.

Cyrus said on LinkedIn:
"This isn't great because—while Google occasionally improves titles—this isn't always the case. At the very least, the titles you wrote and worked hard on aren't displaying in Google the way you think."
» Read the article
CONTENT
February's Top Articles, Insights & Hot Takes
24/7 SEO Auditing & Change Tracking
ContentKing watchdogs your websites around the clock for issues and changes impacting your SEO performance. Up and running in 20 seconds — no installation needed!
Try ContentKing (FREE)
CONTENTKING
Steve Says: Tips from ContentKing's SEO Expert
Keep a close eye on your robots.txt, especially when making changes
Your robots.txt is your website's door. If it's closed to crawlers, they won't know what's going on inside and you won't rank. It's essential you know instantly if this door slams in crawlers' faces — if it's closed for too long, they'll start dropping pages from their index and your SEO performance takes a big hit.
» Read more about robots.txt for SEO
CONTENTKING
Keep track of all robots.txt changes in real time
Expanded robots.txt monitoring with more granular change tracking
ContentKing’s expanded robots.txt monitoring now makes it easier to navigate, view, and analyze your robots.txt files. See every version of your robots.txt with details on what changed, snapshots of HTTP headers, and if it was seen by search engines.
» Read more
Rather than spending approximately 5-6 hours a month crawling sites and identifying any issues, ContentKing allowed us to identify those issues in just seconds.
Amy Leach, SEO Manager, MAGO
Read Case Study
CONTENT
Tweet of the Month
See a Tweet you think deserves the crown? Mention it to us here on Twitter!
EVENTS
Introducing: the Technical SEO course
The latest addition to the Blue Array Academy
Blue Array have added a brand new course to their renowned SEO Academy —The Technical SEO course! Blue Array's technical SEO experts have curated a 14 module course that takes you through the foundations of Technical SEO, completely FREE of charge!    
» Check out the full syllabus
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