The ContentKing Monthly - December 2021

Thanks for spending 2021 with us 💜

‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

View this email in your browser The ContentKing Monthly December 2021 G'day ! It’s that time again to look back and reflect on the year we’ve had. If we were to give our own ContentKing SEO Wrapped, some of the highlights would include: Growing our team and opening our new Amsterdam office Hitting an all-time high in emojis sent by our team when we launched new features Releasing the largest-scale study to date on SEO Quality Assurance  Bringing unparalleled joy in the form of socks Just to name a few. And in the spirit of the new year, we’ve compiled a range of reflective and thought-provoking articles to help you look back, as well as forward, on your SEO efforts. Enjoy and see you in 2022! Best, Steven, Jessica and Veronica CONTENTKING The State of SEO Quality Assurance in 2021 See how SEOs detect, react & resolve SEO issues In a first-of-its-kind research, The State of SEO Quality Assurance in 2021 peels back the curtain on how organizations and SEOs deal with technical issues and unwanted changes. In this survey, ContentKing asked 1,200+ SEO professionals to share the methods behind detecting and resolving issues on their site.  » Read the report CONTENT SearchPilot SEO is not zero sum Will Critchlow asked via a Twitter poll if SEO is negative sum, zero sum, or positive sum. Nearly half of the votes said that they think it is “zero sum”, meaning one person wins in SEO only by another losing. In this article, Will explains why this is wrong.  » Read article 24/7 SEO Auditing & Change Tracking ContentKing watchdogs your websites around the clock for issues and changes impacting your SEO performance. Up and running in 20 seconds — no installation needed! Try ContentKing (FREE) CONTENT The Gray Dot Company Opinions About The Future of Content Podcast: Opinionated SEO Opinions In the latest edition of Opinionated SEO Opinions, the panel covers the latest difficulties in content marketing. They deep dive into everything from creating content to promoting it, and share their understanding of what really “works” with future projections. » Listen here REPORTING The SEO MBA Advocating for Expanding Your SEO Team Creating the business case and fighting for resources Many SEOs struggle with showing the impact of their efforts and getting the much-needed buy in from executives. So how do you make your case for your SEO team to get the support and resources they need? Tom explains how to pitch to decision makers to help grow your SEO team. » Read article ContentKing allows us to have visibility on these changes, and allow for us as an agency to be more proactive, alerting clients of new changes that we have noticed. Tom Pool, Technical SEO Director, Blue Array Read Case Study GOOGLE Debbie Chew SEO explained: Google is a librarian Explaining what you do as an SEO can be tough. Debbie Chew uses the analogy of a library to help explain how Google works and the role of SEO. This unique take could be extra useful throughout the holiday season! » Read article Holy SERPS! You made it all the way down! The average email gets less than 5 seconds of attention. But you're here, so maaaaybe we're doing something right? If so, let's keep that fire burning! 🔥 Forward to a friend Actually got this email from a friend? » Subscribe yourself Got a tip for us? Did you come across an insightful article, some interesting research or a must-listen podcast? Let us know! We love to hear from you what we should include, so don't hesitate: hit reply and tell us. Missed an issue? No sweat! Just check out our archive, containing every newsletter we ever sent. ContentKing • Made with ❤ in Amsterdam and Brno You are receiving this email because you're using ContentKing. Don't want to stay up to date on SEO and digital marketing? Opt out here.