The ContentKing Monthly - November 2021

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The ContentKing Monthly
November 2021
G'day !
A lot has happened since we last checked in! 

The ContentKing team is growing, and we just opened a new office in the heart of Amsterdam. We were also a Gold Sponsor for NESS2021, the first event dedicated exclusively to all things SEO for news publishers. And on top of that, we just released our unique Real-time IndexNow feature. Pretty exciting stuff happening on our end. 😎

Based on what we’ve seen, there’s a lot happening in the SEO world too. With that said, here’s our top picks to help you keep learning and growing in SEO. Enjoy!
Best, Steven, Jessica and Veronica
CONTENTKING
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Memes & GIFs are more than welcomed too. Winners will be announced on November 22 via DMs. Looking forward to connecting with you!
REPORTING
Rise at Seven
Can you really trust your data in a migration?
When it comes to migrations, there’s no shortage of items for an SEO to check off their list. But one of the most painstaking tasks to tackle: attribution. Gerry White explains how you can use analytics, and how to avoid common traps when looking at your migration data.
» Read article
CONTENTKING
Real-time IndexNow: Get content indexed instantly
After Bing and Yandex, Google may be joining the party as well….
ContentKing now supports Real-time IndexNow, a new protocol from Microsoft Bing and Yandex to get your site's content indexed instantly. Using real-time monitoring, ContentKing tracks every change on your website and can now automatically notify search engines when content is added, updated or removed on your site — all in real time. 
» Read article
24/7 SEO Auditing & Change Tracking
ContentKing watchdogs your websites around the clock for issues and changes impacting your SEO performance. Up and running in 20 seconds — no installation needed!
Try ContentKing (FREE)
CONTENT
WTF is SEO?
Ask a news SEO: How do you advocate for search in your newsroom?
Focused on everything publishing and SEO, WTF is SEO? is bringing back their Ask A News SEO series. The latest chat features Jake Banas of Grist.org, covering getting editorial buy-in for SEO and key metrics of success — and the importance of engagement. 
» Read article
REPORTING
Kevin Indig
SEO strategy archetypes
Kevin Indig writes about how every business grows with one of several SEO strategy archetypes. See how two business models, the integrators and aggregators, apply to different industries and how SEO scales or does not.
» Read article
By continuously having eyes on product redirects, we can immediately step in and amend the default redirect, replacing it with a more relevant or replacement product.
Roman Sadowski, Senior SEO, Smyths Toys
Read Case Study
LINKS
Crawling Mondays
Internal Linking Optimization
How to Optimize your Internal Links for SEO
In the latest edition of Crawling Mondays, Aleyda Solis is joined by Natalie Arney and Geoff Kennedy to cover internal linking. They deep dive into all aspects of optimizing internal links including the usual issues, common low hanging fruit scenarios, steps to take and tools to use. 
» Read article
REPORTING
SEO MBA
New: SEO MBA course on Executive Presence
Presented by Tom Critchlow, The SEO MBA course in executive presence is a 5-week course to teach business, leadership and consulting skills to SEO professionals. The course focuses exclusively on what's needed to operate at senior levels of business and get buy-in and budget for your SEO work.
» Enroll here
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