The ContentKing Monthly - October 2021

No ghosts here, search couldn't be more alive 👻

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View this email in your browser The ContentKing Monthly October 2021 G'day ! We’re nearing the final months of the year, but like with many of you, there’s been no slowing down.  It was especially great to be back for the in-person edition of brightonSEO! Our VP of Global Sales put it best saying, "Seeing the SEO industry get back together in one of the best conferences out there was exhilarating. Search couldn't be more alive.” And we couldn’t agree more. To that end, we’ve compiled a range of interesting, thought-provoking articles and resources that touch on a variety of SEO topics. Enjoy! Best, Steven, Jessica and Veronica ECOMMERCE Product Page SEO: 17 eCommerce Best Practices In the lead up to Black Friday/Cyber Monday, don’t let your product pages be a missed opportunity. Product pages often get a lot of organic traffic from visitors who already have their credit card handy. Learn how to leverage product pages to boost your SEO performance. » Read article CONTENT Blue Array Looking Beyond Google & Bing The Other ‘Search Engines’ You Should Be Optimising For It’s no secret that Google and Bing dominate the conversation in SEO, and it’s easy to overlook other options. Blue Array’s Anna Gregory-Hall covers in detail which alternative platforms to optimize for and tips to get started. » Read article 24/7 SEO Auditing & Change Tracking ContentKing watchdogs your websites around the clock for issues and changes impacting your SEO performance. Up and running in 20 seconds — no installation needed! Try ContentKing (FREE) CONTENT SearchPilot Imagining an Apple Search Engine Speaking of alternative search engines, Tom Anthony from Search Pilot gave a talk exploring what an Apple search engine would look like. He covers the what-if questions including how an Apple search engine will work, function and what it means for marketers.  » Watch video REPORTING The SEO MBA Using Surveys to Increase Executive Buy-in There’s plenty of SEO initiatives that are critical to your performance, but are difficult to measure. How do you quantify metrics like E-A-T, UX and content quality? Tom Critchlow covers how you can use surveys to get buy-in from execs on these kinds of subjective initiatives. » Read article CONTENT Sean Blanda Scaling a Content Machine in 18 Months 7 Lessons Learned at Crossbeam Sean Blanda shares his story about launching and scaling a content operation to become a reliable source for generating leads. Learn how Crossbeam built an email list of 22,000 and a steady 14% month-over-month traffic increase. » Read article In the past, the crawling tools we used included long waiting periods to get results. ContentKing was the solution we were looking for in order to receive real-time alerts to help our sites run smoothly. Santiago Maniches, Director of Product and Online Marketing, Impremedia Read Case Study CONTENT News and Editorial SEO Summit News and Editorial SEO Summit 2021 Sign up today for the virtual event on Oct. 26-27 We're excited to be a Gold Sponsor for #NESS21. Being the first event dedicated exclusively to all things SEO for news publishers, tune in to hear speakers from The Atlantic, The New York Times, Google, Mediahuis, The Globe and Mail, Mashable, and Amsive Digital. Exclusive for our readers, use promo code CONTENTKING at checkout for 46% off your event ticket. » Buy tickets here CONTENTKING New Microsoft Teams Integration Push ContentKing Alerts to Microsoft Teams ContentKing now integrates with Microsoft Teams, pushing the most important alerts directly in your team’s workspace! A top requested feature, our new integration makes it easy to stay on top of your SEO efforts. » Read article Holy SERPS! You made it all the way down! The average email gets less than 5 seconds of attention. But you're here, so maaaaybe we're doing something right? If so, let's keep that fire burning! 🔥 Forward to a friend Actually got this email from a friend? » Subscribe yourself Got a tip for us? Did you come across an insightful article, some interesting research or a must-listen podcast? Let us know! We love to hear from you what we should include, so don't hesitate: hit reply and tell us. Missed an issue? No sweat! Just check out our archive, containing every newsletter we ever sent. ContentKing • Made with ❤ in Amsterdam and Brno You are receiving this email because you're using ContentKing. Don't want to stay up to date on SEO and digital marketing? Opt out here.